Uwajima Castle, located in Uwajima city Ehime, is one of only twelve original castles that survive intact from the Edo Period (1603-1867). Built around 1596 by the daimyo Todo Takatora and later refurbished in 1615 by the Date clan, Uwajima Castle was the pinnacle of the Date family [...]

Read more

Built by the seventh feudal lord of the Uwajima domain, Date Munetada, also known as “Shunzan”, Tensha Park is a small garden located in the center of Uwajima city. Date Munetada used it for his own personal pleasure as a place for him to rest during his retirement. [...]

Read more

Located near the river in Uwajima City, Ehime, Taga Shrine is small and quite particular. Indeed locals come and pray at the shrine not only for longevity and good health but in particular, fertility. The shrine is famous among foreign tourist for its many phallic ornaments, including a two meter […]

Read more

Yokaichi is roughly a 1.5km long street in the City of Uchiko (Ehime) and the center of what used to be a city named Yokaichi. There you will find time almost frozen. If you ignore of course the few cars passing by, as well as many beautiful houses, gardens […]

Read more

Originally built in 1928, the Uwakome Museum, or in English: Rice Museum, was actually Seiyo’s largest school. With a unique design, this 109m long school features one of Japan’s longest corridors. Entirely built of wood, and no longer capable of coping with modern school standards […]

Read more

Today’s video is special and was made in collaboration with the cities of Uchiko, Ozu and Seiyo in order to promote not only their respective cities but also Uchiko’s Kimono stroll experience organized and managed by the lovely Shimizu-san who’s in charge of this project. [...]

Read more

The Uwa Museum of Folk Tools in Seiyo is the definition of how looks can be deceiving. Located just in front the Kaimei School you will find a tiny little government building which hides in its annex building a treasure of artifacts and tools, known as the Uwa Museum […]

Read more

Being of Uchiko’s prosperous past, including many natural wax manufacturing industries, Uchiko is still home, beside its Natural Wax Museum, of the latest Natural Wax candle Specialist with the Omori Candle Shop. Belonging to the Omori family with Mr. Taro Omori (6th generation craftsman) and his son, Ryotaro Omori […]

Read more

Just an hour away from Seiyo center and its Unomachi Uwa district, is the fishing port of Mikame. Although the fishing business is what drives the heart of Mikame, the city is also famous it's rock formation where you can see a gorgeous display of layers of sedimentary rock […]

Read more

Located in the center of Seiyo, in the Unomachi Uwa district, the Kaimei school was built in 1882 and is considered to be the oldest school in the whole Shikoku island. Thanks to its rare Giyōfū architecture style, which heavily resembles western style construction but used traditional Japanese building […]

Read more

Often ignored by foreign and japanese tourists because of lack of promotion, Seiyo offers some of Ehime prefecture best landscape and beaches. Featuring many small parks and Orangery Farms, Seiyo’s countryside could easily be mistaken for some mediterranean countryside landscape. […]

Read more

Nagahama has grown to be a pivotal port town which has connected sea and river freight transport since the Edo feudal period. Nagahama Ohashi was constructed as a part of a public works project to connect the Prefectural Road from Nagahama to the Kawanoishi Line and Nagahama to the Gunchu […]

Read more